Mike Anderson, Captivate Agent Coach and Author

Captivate is a comprehensive program for real estate agents that combines back-office management with sales coaching.

• For new agents: It's the next step after licensing to quickly launch your business and achieve immediate success.

• For veteran agents: It offers state-of-the-art technology and straightforward training to ensure continuous growth and efficiency.

Without Captivate, agents at all experience levels struggle to compete in today's market, which is dominated by discount services and advanced technology.

Why Choose Captivate?

Real Estate Technology:

Agents often face challenges in selecting and utilizing the right real estate technologies due to an overwhelming number of options and a lack of clear guidance. While many systems claim to be CRMs (Customer Relationship Managers), each offers different features and approaches, making it difficult to integrate them into daily business operations. Captivate simplifies this process by eliminating the guesswork, providing agents with clear instructions on the best tools to use and how to use them. Agents who are already familiar with certain technologies can seamlessly incorporate Captivate’s routines and procedures.

Sales Coaching:

Traditional real estate sales coaching mainly focuses on hustle and Sphere of Influence (SOI) relationships, which, while important, may not offer a competitive edge beyond the transaction itself. Given rising housing prices, advanced DIY technologies, and high agent/broker fees, consumers are increasingly questioning the value provided by agents.

Captivate elevates sales coaching by positioning agents as real estate consultants throughout all six stages of the homeowner lifecycle. With support from strategic partners and a deep understanding of client needs during buying, selling, investing, and living in homes, Captivate helps agents deliver lasting value. Instead of a vague “I'm here to help when you need it” approach, Captivate provides specific real estate services that significantly impact clients before, during, and after transactions.

Comprehensive Business Platform:

Captivate combines advanced sales coaching and technology into an all-in-one business platform, so agents don't have to piece together different systems. A successful business needs a clear business plan, an efficient back office, and standard operating procedures that align with the company's mission, values, and direction. Captivate helps real estate agents achieve this level of organization and professionalism.