The Attention Myth: Debunking What You Think You Know

The Attention Myth: Debunking What You Think You Know

Join us as our panel of speakers debunks some of the most prevalent myths surrounding attention in marketing.

By Marketing Society of Ireland

Date and time

Thursday, March 27 · 4:30 - 6pm GMT

Location

FUELHQ,

11 Camden Street Lower D02 FW54 Dublin 2 Ireland

Refund Policy

No Refunds

About this event

The fact that attention is critical in modern marketing is not new news. In 2020, Karen Nelson Field released 'The Attention Economy', and it took our creative industry by storm. Now, five years on, we're looking to debunk some of the biggest myths that still exist surrounding attention in marketing.

In a world where we are still being challenged on making ads shorter, more 'snackable', and 'eye-catching', we need to remind ourselves of the fundamentals of what truly captures consumers' active attention, where there is room for more passive attention, and how to balance both to ensure you're optimising your creative & your budgets.

For this event we will be hearing the point of view from a media lead - who is tasked with buying the most efficient attention possible, from an experience strategist- who needs to find a way to codify what captures consumer's attention, and from a creative director - who is constantly finding new ways to capture consumers' attention.

Our Speakers:

Jonny Boyle: Director of Brand Experience, Fuel
With a dynamic career spanning two decades, JB has cemented a reputation as a visionary problem solver, masterful collaborator, and innovative creator. Renowned for transforming complex challenges into groundbreaking solutions, JB has been the driving force behind award-winning campaigns that leave a lasting impact. Throughout a distinguished career, JB has unlocked growth opportunities for brands across diverse industries.

Gemma Teeling: Managing Director, PHD Ireland
Gemma Teeling has led the Omnicom media agency to win multiple awards, including Agency of the Year at the Media Awards and multiple Advertising Effectiveness Awards. Her expertise lies in navigating the fragmented media landscape and delivering growth and success for PHD clients

Jake O Driscoll: Creative Director, Boys+Girls
​Jake O'Driscoll is a Creative Director at Boys+Girls, a leading creative agency based in Dublin, Ireland. With a passion for innovative design and storytelling, Jake has played a pivotal role in crafting compelling campaigns that resonate with audiences and drive business success. His dedication to the agency's philosophy, "Great work works," is evident in the numerous award-winning projects he has spearheaded since joining the team.

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Marketing Society of Ireland

The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business world. We achieve this through three key pillars of the Society.

Thought Leadership

We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland.

Exchange of Ideas

Networking is at the heart of our organisation; something that our membership value highly within the Society. In our ever busier working lives, the opportunity to interact with our friends and colleagues in marketing is a vital element of nourishing ourselves and our skills. Each event that we run has specific times to interact, reflect and catch up. From the blackberry break to specific discussion our emphasis is on interaction and sharing.

Applied Knowledge

Our aim to ensure that the value we provide to our members is anchored in applied thinking. Whilst we will challenge our members with the best current thinking in marketing, it always has relevance and application to the day to day work of our members.

‘The Marketing Society provides a forum to keep marketing professionals up-to-date with developments in marketing and market research. Founded in 1970, The Marketing Society of Ireland draws its expertise from the full spectrum of marketing disciplines reflected in its membership. The society is charged with the task of fostering the highest standards in marketing, providing a networking forum and keeping its members up to date with the latest applied thinking in marketing’

Events

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