SEO Foundations for SMEs: A Beginner's Masterclass

This masterclass is designed to equip you with actionable SEO strategies tailored for small and medium-sized businesses. If you are someone who is new to the world of SEO, is looking to increase your business's presence through it, gain perspective as to how will SEO work for your business, and what all different things can you implement for growing your business, then this course is for you.

Conducted by:

Dhruv Mathur (LinkedIn Profile)
Founder and CEO of Perfect Digitals (an Award Winning Digital marketing Agency)

What You Will Learn:

Understanding SEO Basics:

• We will start with an overview of Search Engine Optimization (SEO), helping you understand how search engines work and why SEO is crucial for growing your SME's online visibility.
• This segment covers the latest SEO trends, algorithm updates, and the importance of both technical and creative strategies to boost your website’s search ranking.
  
  

Keyword Research:

• Learn how to identify the keywords your potential customers are searching for. We will dive into keyword research tools like Google Keyword Planner and SEMrush, guiding you step-by-step through the process of finding relevant and high-traffic keywords.
• You’ll discover how to strategically target these keywords to maximize your website's visibility, and how to create content that aligns with search intent.

On-Page Optimisation:

• Gain hands-on experience optimizing key on-page elements such as meta tags, headers, images, and URLs to ensure your site meets search engine requirements.
• This segment will cover technical SEO basics.
• We’ll also look at internal linking strategies and creating SEO-friendly sitemaps to improve indexing.
  
  

Content:

• Content is king, but only if it’s optimized.
• We’ll teach about optimizing blog posts, product pages, and service descriptions.
• We will also cover content planning, ensuring that you’re creating material your audience actually wants to read.
  
  

Link Building Strategies:

• Building backlinks remains one of the most important ranking factors. We’ll show you the basics of backlink building

SEO Tools & Analytics:

• We will talk and go through the most effective tools to measure and track your SEO performance.
• We will introduce you and assist in setting up Google Analytics, Google Search Console, and Google Looker Studio and other popular tools, showing you how to monitor website traffic, keyword rankings, and user behaviour by creating a live dashboard.