Effie Effective Lunch

We are thrilled to welcome the marketing industry to the 2024 Effie Effective Lunch, the annual event that recognises the importance of Marketing Effectiveness. The Effie Steering Group for Ireland have worked closely with the IAPI team to enhance the Effie Programme throughout the year, culminating in this event which marks a key moment in the calendar for marketing and advertising professionals.

Taking place on 18th of October from 12pm, at the Dublin Royal Convention Centre on Ship Street, the 2024 Effie Effective Lunch is hosted by IAPI and supported by our generous sponsors - An Post Commerce, ESB, and RTÉ Media Sales.

We are delighted to announce that Gavin Noble, Paris 2024 Olympic Games Chef De Mission & Team Ireland Brand Director for the Olympic Federation of Ireland, will deliver the keynote address. Following Team Ireland’s highly effective Olympic performance, Gavin's insights on the importance of brand and performance in the pursuit of excellence will undoubtedly inspire and motivate us all.

Also speaking on the day is Tom Kinsella, Managing Director of Homes at AIB Group and Jury Chair for Effie Awards Ireland. Tom will discuss why marketing effectiveness needs to be embedded in every campaign and share his thoughts on the Effie judging process, which he believes sets a benchmark for future generations to continue building world-class brands. Read more >>

Awarding Ideas That Work

Effie Awards Ireland Finalists 2024

At the event, we will announce the Effie Awards Ireland 2024 recipients, showcasing Ireland’s most effective marketing campaigns and brands driving growth for our economy. Effie finalists and winners showcase the power of creative work to drive tangible results, strengthening the recognition of Ireland’s marketing abilities across the Effie global network.

Access the full list of Effie Awards Ireland 2024 Finalists >>

The Judging Process

This year’s Effie entries went through a meticulous two-round judging process, ensuring that each submission received thorough evaluation from a juror panel of over 60 Irish and International jurors. Every case was reviewed by a panel of at least 15 industry experts, both Irish and international. To further guarantee the quality and effectiveness of the entries, each case in the second round was evaluated by two separate judging groups. This level of rigour ensures that the Effie Awards maintain the highest standards of fairness and scrutiny.

Read more about the Effie Awards Ireland judges >>

Early Bird Pricing

Secure your spot with our Early Bird pricing, available for the next two weeks! Tickets are priced at €175 per person or €1,600 for a table of 10. This offer ends at 12 noon on Friday, 27th September.

After 27th September, tickets will be €195 each or €1,800 for a table of 10.

For table bookings, please reach out to Serena at serena@iapi.com, and we will be happy to assist you and issue an invoice. Individual ticket bookings can be processed via Eventbrite>>

Dress Code: Business Glam – No Black Tie Required.

This event offers a unique opportunity to celebrate the industry’s finest achievements while reaffirming our commitment to driving growth, excellence, and international recognition for Irish advertising and marketing.

Join us on 18th October for a memorable afternoon of insights, inspiration, and the celebration of effectiveness!