UNLOCK YOUR GREEN POTENTIAL: COMMUNICATING YOUR BUSINESS’ GREEN AND SUSTAINABILITY CREDENTIALS
In-person Workshop
Date: Wednesday 5th March 2025
Time: 2pm to 5pm
Venue: The CUBE, 18 Church Street, Portlaoise, Co. Laois R32 TP89
Learn how to effectively communicate your business's sustainability efforts and practices to attract more customers - If you’re interested in learning more about communicating your business’ green and sustainability credentials, then this workshop is for you!
Topics that will be covered during this workshop include...
- The importance of green and sustainability credentials for your customers and stakeholders.
- Promoting the benefits of green suppliers to your customer base.
- Differentiating your business through clear, impactful communications.
- Tailoring your message to resonate with different customer segments.
- Effectively communicating certifications and green credentials.
- Gaining press coverage for sustainability initiatives.
- Marketing through various channels, including digital platforms
This workshop will be delivered by Aisling O’Rourke, The Communications Coach. Aisling is an experienced broadcaster, journalist, and communications coach, specialising in helping businesses tell their stories effectively. Aisling’s expertise is underpinned by certifications in Carbon Literacy and ESG studies, allowing her to align communication strategies with sustainability goals. Attendees will benefit from real-world insights, actionable advice, and a results-driven approach tailored specifically for SMEs and micro-businesses.
