“Working with Eventbrite helps us focus on doing what we really love to do,” says Eric Gilbert, chief operating officer of Duck Club, which produces music shows and festivals in Boise, Idaho. “Throw the hottest shows in the coolest city.”
“Or, the coolest shows in the hottest city,” interjects Megan Stoll, Duck Club’s chief marketing officer. “Depending on what time of year it is.”
However you choose to describe it, Duck Club is getting Boiseans excited about live music. They’ve been at it since 2012, when they launched the Treefort Music Fest which booked indie musicians returning to the Pacific Northwest from Austin’s SXSW festival. The event has since grown into its own attraction, bringing over 15,000 ticket holders to Boise each March, and Duck Club has now added a second festival, Flipside Fest, in Garden City, ID.
Duck Club has used Eventbrite for their ticketing for years, and they’re in it for the long haul. “The nice thing about the Eventbrite platform is that, as a company that’s been growing over the past 10 years and continues to want to grow what we’re doing, we’ve been able to grow along with Eventbrite,” says Gilbert.
Throughout the year, Duck Club puts on concerts at 10 different Boise venues, ones as varied as a Shriners Lodge (with a full bar) and a grassy hillside lawn dubbed Kin. On any night, you could watch a folk duo strum guitars in harmony, groove to traditional Afghan tunes, or stomp your heel to some gritty country.
How Duck Club uses Eventbrite’s AI and marketing tools for quick ad generation and effective targeting
Handling all the logistics of booking and promoting this number of shows means that Stoll is especially grateful for the help of Eventbrite’s suite of marketing tools — specifically features like Eventbrite’s AI tools.
The AI text generator is designed to help marketers beat writer’s block and craft compelling messages quickly — both copy for an event listing and copy for creating clickable ads. In fact, creators launch ad campaigns 30% faster with AI-powered copy compared to non-AI. It can also take the guesswork out of what sort of phrasing attendees find engaging, boosting ticket sales.
“When you’re announcing four or five shows a day, on top of promoting the shows happening that day, you need a break sometimes,” she says. “AI has really helped us with that.”
Eventbrite’s marketing capabilities also enables Stoll to spread the word. She uses Eventbrite ads to advertise on Eventbrite’s homepage, search results, and more, where over 90 million ticket buyers are looking for things to do. This allows them to sell out multiple events at multiple venues simultaneously.
Stoll also uses Eventbrite’s leading email marketing tools to reach and engage Duck Club’s audience. Eventbrite’s email capabilities allow Duck Club to target an engaged audience, and see clear email insights, like the fact that Duck Club sees a 60% open rate on their emails — a stat that is “fantastic in the marketing world,” she adds.
Stoll is also able to extend the reach of Duck Club and boost her brand’s visibility through targeted social media ads. Eventbrite’s social media ad integration takes the guesswork out of launching ads on Facebook or Instagram.
Eventbrite’s Spotify Interest Audience Wizard tool ensures she’s reaching just the right people to promote her shows in no time. This feature compiles honed-in audience lists based on Spotify artist preferences, which ensures Stoll isn’t advertising grunge to gospel fans. And smart features reallocate her budget to the audience with the highest levels of engagement, so she can set it and forget it.
“My favorite part about Eventbrite marketing tools is definitely the ad buys, it eliminates like half of my job,” she says.
Which means she’s got a lot more time to focus on the music while Eventbrite does the heavy lifting of strengthening her ROI.
