The challenges and solutions of experiential marketing
Watch our panel discussion as we tackle the most common live events challenges and offer realistic, pragmatic and real-world solutions.
There’s no better feeling than experiencing something live, afterall we always remember how people or things made us feel. Be it your first concert, regular pub quiz or another ‘just because’ bottomless drag brunch, live always wins. Experiential marketing engages audiences on a personal level: they build lasting connections between participants and protagonists, between delegates and brands.
So, as audiences and marketers begin to reconnect through the power of live events, we teamed up with Campaign to run a panel session with expert event creators. We tackle the most common challenges marketers face and offer realistic, pragmatic and real-world solutions like:
- How to get a brand activation up-and-running fast
- How to make your brand experience sustainable – and profitable
- How can you get senior decision makers on-side – and quickly
- How to deal safely with delegate caution
Watch our webinar as we discuss shortcuts and quick wins, with exceptional examples, effective work as well as taking questions from audiences, just like you. Afterall, your creativity and resilience has kept us going over the last two years, it’s time to share.
Hear from our expert panel:
Commercial Editor
Campaign (host)
Events Creative Production Lead
Gymshark
Head of Destination, UK
London & Partners
Managing Director
Bearded Kitten